Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources (9780787996918) Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Product Details:


Publisher: Jossey-Bass; 2 edition (August 11, 2008)
Language: English
ISBN-10: 0787996912
ISBN-13: 978-0787996918



Product Dimensions:

9.4 x 7 x 1.3 inches
Shipping Weight: 2 pounds (View shipping rates and policies)

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission interpretation of three-dimensional seismic data aapg memoir 42 server 2 torrent, resources interpretation of three-dimensional seismic data aapg memoir 42 server 2 torrent, opportunities, and challenges interpretation of three-dimensional seismic data aapg memoir 42 server 2 torrent. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing interpretation of three-dimensional seismic data aapg memoir 42 server 2 torrent. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing's valueAchieve financial stabilityDevelop a consumer-centered museum

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